Perusahaan Otomobil Kedua Sdn Bhd (Perodua) targets to sell 13,000 units of its newly launched
Perodua Viva Elite variant this year.
This sporty Viva Elite would be well received by young professionals and young families seeking to project a different image. Viva was one of Perodua’s best selling models with 155,000 units sold since it was launched in May 2007.
77,000 cars sold by Perodua in the first half year, 53% comprised the Myvi and 43% Viva. Not yet found any promotion yet, like Merdeka promtotion. The 1-litre Viva Elite comes in three variants – the Elite (MT), Elite (AT) and the Elite EZi. Prices start at RM37,900 for the Elite (MT), RM40,900 for the Elite (AT) and RM44,900 for the Elite EZi.
As expected Perodua to sell more cars in the second half year in view of the coming festivities, lower interest rates and support from the finance companies. Perodua had been increasing its production from June to cater to the upcoming launch of its new multi-purpose MPV vehicle in November.
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